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Best Buy denies dystocia stores, said the rate of expansion is not a problem
North America's largest consumer electronics retailer Best Buy (NYSE: BBY) announced its located in Xujiahui commercial center of the first store will be officially opened on December 28. Site of China's most prosperous cities in the Xujiahui commercial area in Shanghai, opening time is carefully chosen before the New Year sales season in preparation for more than 3 years of Best Buy finally walked onto the carrier, facing the Chinese home appliance chain's "tragic" Competition.
Best Buy Lv Weimin, president of China, full of confidence to say, in China, Gome, Suning is not our rival, Best Buy will be leading an industry change.
Denied the claim dystocia stores
2003 9 months, Best Buy into China, the industry buzz, much of "crying wolf" in Italian, surprisingly, this "wolf" long overdue, has just announced the shop. In fact, Best Buy is not as outsiders imagined, spent more than 3 years to nurture its first store. According to Best Buy insiders say the plan to shop in China, which is determined in 2005, after the Best time to buy flowers more than a year to do market research. Substantive preparations for action, is only the beginning of August this year, a recent two months, the new store will display the product after another is continuously sent to the Best Buy warehouse in Shanghai's Songjiang District.
Public relations manager of Best Buy China, Wang Ying introduced, in fact, Best Buy as early as three years ago in Shanghai, Beijing and Shenzhen to set up procurement office, the average annual procurement of up to 10 billion U.S. dollars in China. Best Buy already in China and in North America and expand the sales of domestic consumer electronics manufacturers to establish a good relationship.
Lv Weimin for "Best Buy stores giving birth," one said, denied: Best Buy store construction site there is a fixed process, three years for Best Buy in terms of already very quickly. Best Buy before the opening of speculation is not exactly slow.
Best Buy stores, "Seeking Difference"
Best Buy does not emphasize "high-end" concept. "Customer-centric" it will always hang in the Lv Weimin lips. Best Buy flagship store in Shanghai accounted for four floors, located in Xujiahui International Building flying eagle three to six, with a total area of about 8000 square meters.
Lv Weimin introduction, and general household appliances even shop different is that stores will also include three professional brand within the region: for consumers with high-end audio and video products, audio-visual world, Magnolia Need to provide complete kitchen solutions, "Groovy Kitchen "zone, and to provide specialized computer services GeekSquad.
Reporter visited the scene when the store that Best Buy store merchandise will be placed according to category. Such as Best Buy stores have a "crystal wall", the same size in different brand LCD TVs hang together, choose to save consumers time. Somewhat similar to the "IKEA" Best trading field has had more experience center, less filled with a variety of home appliances in the traditional advertising.
That fear price war
Gome, Suning to "cheap" as the flag, into the nation's two biggest home appliance retailer. Lv Weimin Although there is no positive response "to the price war", but he said that Best Buy will give consumers the "best" prices.
A Best Buy store employees told reporters the "secret": Best Buy to provide consumers the lowest price, if discovered that the U.S. or lower than the price of Suning, we are here to provide "compensation vouchers" . Ying introduction, most of the store Best Buy Best Buy products through the global procurement system, the goods ordered, will be able to provide consumers with competitive price.
Lu said they done a lot of customer research for the new store opening, store the focus is to meet Chinese customers a number of "unmet needs."
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